Sharif HadidiProduct & platform leadership
All work

Internal platforms & experimentation

Reusable platforms for global delivery

Unifying product and engineering workflows to reduce launch cycles and improve operational efficiency.

Role
Product Manager / Platform Product Lead
Period
2018–2021
Focus
Workflow automation, Platform adoption
Scope
Enterprise product leadership
2–3 weeks

Launch cycles reduced from approximately 9 months

The challenge

Fragmented product and engineering workflows slowed delivery. The opportunity was to build shared capabilities and a delivery model that could work across business units and teams.

A platform teams could adopt

Led development and global rollout of an internal platform. Drove adoption across 5 organizations and 12 teams through reusable capabilities, standardized delivery processes, and workflow automation.

The result

Reduced launch timelines from approximately 9 months to 2–3 weeks and improved operations team efficiency by approximately 90%. Supported capabilities serving more than 50M customers worldwide. Helped launch an in-house A/B and multivariate testing platform that saved approximately $5M annually.

Focus areas

Workflow automationPlatform adoptionExperimentationGlobal rollout
Next case studyAR-tBrowse all work

Let’s talk about
what you’re building.

Book a conversationEmail me directly