Sharif HadidiProduct & platform leadership

Make the right decisions.
Then make them work.

A product approach that connects business intent, technical reality, and the people who will use what we build.

Understand

Start with the problem.

Gather requirements, listen to end users and operational teams, and understand the workflows behind the request. Connect the problem to a business goal before choosing a solution.

See research in AR-t
Define

Give the system clear boundaries.

Clarify product vision, ownership, service boundaries, data consistency, and sources of truth. Shape a roadmap that accounts for dependencies and the cost of fragmented systems.

See travel platform strategy
Decide

Make trade-offs explicit.

Evaluate speed, cost, control, flexibility, and support needs. Compare buying a capability with building it, including the operational consequences beyond initial delivery.

See in-house enterprise delivery
Deliver

Build for adoption.

Bring product, engineering, finance, operations, and commercial teams into the delivery model. Carry the work through testing, rollout, training, and the processes teams need to use it.

See global platform adoption

The questions behind buy vs. build.

Decision areaWhat I look at
SpeedTime to useful capability, integration effort, and delivery dependencies.
CostImplementation, licensing, operations, maintenance, and future change.
ControlData ownership, service boundaries, customization, and vendor dependency.
FlexibilityHow the capability adapts as distribution, scale, and business needs change.
AdoptionThe workflows, training, and stakeholder support required to make it useful.

Let’s talk about
what you’re building.

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