VP of Product · Platform & Acquisition

I turn fragmented systems into platforms that help teams move faster and businesses grow.

Complex systems.
Clear outcomes.

Explore my work

Product strategy. Engineering fluency.
Delivery from vision to adoption.

Experience across travel, finance, gaming, and enterprise software.

$45M+Combined annual savings
at Caesars & American Express

50M+Customers supported by
American Express capabilities

90%Operations efficiency gain
at American Express

2–3 wksLaunch cycles reduced
from approximately 9 months

Selected work

Platforms that change
how a business works.

Connecting product decisions to the systems, teams, and operations behind them.

KabuK Style Inc. 2024–Present

One platform.
A connected travel ecosystem.

Leading platform and acquisition strategy across supplier integrations, internal operations, and future distribution capabilities.

Platform strategyAPI integrationsTravel technology

Explore the work

Defined a centralized platform vision spanning pricing, inventory, content, bookings, and supplier management.

Led planning for data normalization, service boundaries, and source-of-truth decisions across fragmented systems. Evaluated buy vs. build options and aligned engineering, finance, operations, supply, and commercial teams.

Reduced product team costs by approximately ¥14.2M while maintaining delivery of critical strategic initiatives.

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Platform scope

SuppliersPartners

Shared platformPricing · Inventory · Content
Bookings · Data · Internal tools

OperationsDistribution

Architecture & integration planning

Caesars Entertainment 2021–2023

From licensed legacy
to an in-house platform.

Built and rolled out a CRM and enterprise platform across compliance, finance, and identity management.

15M+users supported across
the US and Canada

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Led the product from concept through development, testing, launch, rollout, and stakeholder training. Improved CRM operational efficiency by more than 60%.

Partnered with Data Engineering on machine learning-driven simulation, prediction, and pricing products. Improved Data team efficiency by approximately 40% and contributed to more than $40M in annual savings through in-house development and reduced third-party dependency.

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American Express 2018–2021

Reusable capabilities.
Faster global delivery.

Unified fragmented product and engineering workflows through an internal platform adopted by 5 organizations and 12 teams.

9 monthsto 2–3 weeks
for launch timelines

Explore the work

Led development and global rollout of reusable platform capabilities, standardized delivery processes, and workflow automation. Improved operations team efficiency by approximately 90%.

Supported capabilities serving more than 50M customers across consumer, small business, and corporate units. Helped launch an in-house A/B and multivariate testing platform that saved approximately $5M annually.

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How I work

Business intent.
Technical depth.

I work across strategy, engineering, and operations to make complex products usable, sustainable, and worth building.

Define the platform

Product vision, roadmaps, requirements, service boundaries, and investment priorities tied to business goals.

Connect the ecosystem

Enterprise systems, API integration patterns, normalized data, workflow automation, and clear ownership.

Make the trade-offs

Buy vs. build analysis, vendor evaluation, operational cost, implementation speed, and long-term flexibility.

Deliver through adoption

Cross-functional leadership from technical development and testing to enterprise rollout and end-user training.

A builder’s background.
A leader’s perspective.

From software and early ventures to enterprise product leadership.

View the complete career history

Oct 2024–Present

KabuK Style Inc.

VP of Product · Platform & Acquisition

Platform strategy, enterprise integration, acquisition, and travel technology.

Feb–Sep 2024

KabuK Style Inc.

Head of Platform / Product Lead

Established the platform direction and operating model across pricing, inventory, bookings, and internal tools.

Oct 2023–Feb 2024

KabuK Style Inc.

Senior Product Manager

Product management in KabuK Style’s travel technology ecosystem.

May 2021–Feb 2023

Caesars Entertainment

Senior Product Manager · Platform & Data Products

Enterprise CRM, data products, machine learning-enabled services, and platform rollout.

Aug 2018–May 2021

American Express

Product Manager / Platform Product Lead

Internal platforms, workflow automation, experimentation, and global adoption.

Earlier ventures & engineering roles 2006–2021

AR-t

Co-Founder / Product Manager

Sep 2017–Aug 2018

ZenCasa

Founder / CEO

Sep 2016–Aug 2018

SenseData

Founder / CEO

Jan–Sep 2017

Sharif Hadidi Consulting LLC

Independent consulting

Aug 2013–May 2021

The Clorox Company

Software Engineer, Prototypes

Jun 2015–Feb 2016

Prototype iOS experiences, including a voice-guided recipe application.

eGain Corporation

Software Engineer

Jun 2014–Mar 2015

Enterprise features, customer customization, and a JavaScript application widget.

General Assembly

Developer in Residence / Teaching Assistant

Dec 2013–Apr 2014

Fluid Visions, Inc.

Executive Intern

Dec 2006–Apr 2007

Strategy grounded
in building.

More about my background

I’m Sharif, a product leader based in Japan. My work sits where business needs meet engineering decisions.

I’ve built products across travel, financial services, gaming, consumer products, and enterprise software. That range has taught me to look beyond the interface: at the data, integrations, workflows, and people that make a product work.

My background in development helps me ask better technical questions. My experience in product leadership helps me connect the answers to priorities, costs, and customer outcomes.